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VervePress -- April 2010

Spring has sprung in Verveland -- and not a moment too soon! After a particularly punishing winter in many parts of the U.S., it's time to don your Easter bonnet with all the frills upon it! (But make sure it's eco-friendly because Earth Day's 40th birthday is coming right up April 22nd.)


New & Spotlighted Categories

Easter/Spring & Earth Day/Gone Green -- Reduce, Reuse, Recycle ... and Rebirth!

This month we're showcasing a couple of hybrids -- categories, that is, not cars: Easter/Spring & Earth Day/Gone Green. Easter may be the official holiday, but this year flinging into spring and bursting out of hibernation seemed just as ecard worthy!

And, at VerveCards, every day is Earth Day -- 24/7/365! So, we've got ecards for Earth Day proper and for announcing a switch to paper-free greetings. That's cause for celebration, too, you know!


Holiday Redux

Easter & Earth Day -- Jelly Bean Evolution & Green Revolution!

Easter (April 4th)
How to reconcile a crucifixion with jelly beans and bunnies? According to the New Testament, in 30 A.D., Jesus Christ and his disciples went to Jerusalem to observe Passover (a.k.a. the Last Supper). Jesus was arrested that night for blasphemy and crucified the next day (Good Friday). Two days later, on Easter Sunday, he rose from the dead.

As Christianity replaced Paganism throughout Europe, residual Pagan symbols and customs related to Estra, the goddess of spring and fertility, became associated with Easter. Among them were eggs and fertile rabbits as symbols for birth and new life. In the 19th century, European chocolatiers began making eggs and bunnies as Easter treats, and in the 1930's another egg-shaped candy, the jelly bean, became an Easter staple.

Earth Day (April 22nd)
Pre 1970, factories belched black smoke and dumped toxins into waterways without legal consequence, and recycling was virtually unheard of. Inspired by the Vietnam War protests on college campuses, Senator Gaylord Nelson created Earth Day as a massive grassroots demonstration against the degradation of America's natural resources and to thrust environmental issues into the political spotlight.

April 22, 1970, 20 million people participated in inaugural Earth Day activities around the U.S., and later that year the Environmental Protection Agency was formed. For Earth Day's 20th anniversary in 1990, the action went global with 200 million participants in 140 countries. As Earth Day turns 40, an estimated 1 billion people are expected to participate in Earth Day activities around the globe.


Walkin' the Walk This Earth Day

So, apart from sending paper-free ecards, what are your plans for upping the eco-friendly ante in your life this Earth Day and beyond? We'll be posting a "VerveCards Paper Lite Tip of the Day" each day of April at and donating 10% of April sales to a soon-to-be-announced tree-friendly organization. Need a few suggestions? Check out these tips 'n links for getting involved on the actual day and greening your routine moving forward:

- Take part in an Earth Day event near you -- To find out waddup in your neck of the woods, contact the Earth Day Network by visiting, calling 619.496.666 or emailing

- Organize your own Earth Day effort -- Nothing doing near you on 4/22? Then, make it happen! For ideas on what to do (i.e., local tree planting, clean-up, fundraising or recycling events) and how to get the word out, visit

- Try green volunteering -- From one-day clean-ups, to more sustained commitments, and even volunteer vacations, these sites lists opportunities of all flavors:,, and

- Green your daily routine -- For simple steps you can take to save energy, use less water, dispose of hazardous household products, and reduce paper waste, visit,, and

OK -- no excuses! Get greening!

Hope Your Easter's to Dye For!
Happy Easter With Your Peeps!
Jubilation -- Out of Hibernation ... Happy Spring!
Jelly Beans -- or Skinny Jeans ... Happy Easter!
For Earth Day's 40th Birthday ... Conserve With Verve!
Happy Earth Day 24/7/365!